Esthetician Resources
FOR THE ESTHETICIAN & THE OWNER
Beautiful work.
Better business.
You bring the care.
Let’s bring clarity to the business behind it.
Practical resources for pricing your services, finding your rhythm, and caring for the clients who keep coming back.
Explore the pricing studio
CARE IS THE CRAFT. CLARITY IS THE FOUNDATION.
From my studio,
to yours.
01 / THE TOOLKIT
For the other side
of the treatment room.
Small tools. Useful habits. A clearer way to run your studio.
Start with the part of your business that needs a little attention.
Your time deserves
a place in your price.
Supplies are only part of a service’s cost. Your time and a share of your studio expenses belong in the picture, too.
Understand the cost of one appointment
See how your profit goal changes the price
Start with your own numbers
The full studio adds a service menu, detailed business expenses, product costs per use, and backup exports.
Example numbers to start. Make them yours.
Monthly recurring expenses ÷ expected monthly appointments.
$35.00 time + $12.00 supplies + $20.00 overhead
Your week.
Your studio.
Your plan.
An editable daily and weekly planner for the treatment room and the business behind it.
Plan appointments and daily priorities
Organize client care, inventory, content, and admin
Review the week and carry unfinished tasks forward
Phone, iPad, and computer. Purchased planners save in the browser on your device; the Monday preview is view-only, with no editing or download controls.
One clear place
for your working week.
Daily planner
Task categories, appointment blocks, main focus, and notes.
Week at a glance
Seven daily plans, your big three priorities, and a revenue goal.
Weekly reset
Reflection, task progress, and carry-forward of unfinished work.
Use it anywhere
Device saving, offline app support after setup, backup export/import, and print views.
Use client aliases. Keep medical records in your secure client system.
Thoughtful words.
Clear next steps.
16 adaptable email and text templates for cancellations, rescheduling, post-service next steps, skin check-ins, chemical peels, and microneedling.
Clear appointment changes
Care-first follow-ups and skin-feel check-ins
Separate peel and microneedling messages
Complete the $0 checkout to receive your PDF download. Replace placeholders and use treatment-specific aftercare and your own verified policies.
How is your skin feeling after [Service Name]?
Hi [Client First Name],
I’m checking in after your [Service Name] on [Date]. How does your skin feel compared with immediately after your visit?
Have you noticed tightness, tenderness, itching, stinging, or changes in color? Is it improving or worsening? How comfortable are you with the home-care routine we discussed?
Please reply with any questions or concerns so we can review your next steps. For severe or worsening symptoms, seek prompt medical advice rather than waiting for this inbox.
Warmly,
[Your Name]
[Studio Name]
02 / MEET THE FOUNDER
The esthetician.
The educator.
The owner, too.
Asake.
I know there’s a whole business behind a beautiful treatment.
I’m a licensed esthetician and the founder of Asake by Royalty in East Orange, New Jersey. My work brings together skincare, lashes, brows, waxing, and education.
I created these resources from the same questions I work through in my own studio: What does a service really cost? How do I plan my week? How do I make the next step clear for a client?
My goal is to make the business side feel more manageable, so there’s more room for thoughtful care.
Visit Asake by Royalty